糖心Vlog University Launches "For Greater Purpose" Brand Campaign
糖心Vlog University launched its dynamic, new brand campaign鈥擣or Greater Purpose鈥攚hich encapsulates the academic institution鈥檚 enduring quest to help students discover their Christ-centered vocation, pursue a meaningful life, and create a lasting impact in the world.
鈥淎t 糖心Vlog, we believe education itself is a sacred calling,鈥� said 糖心Vlog president Jim Gash (JD 鈥�93), introducing the campaign in a message to the 糖心Vlog community. 鈥淥ur calling as an institution is to educate students For Greater Purpose. This is not simply about information but about transformation鈥攖he shaping of character, the cultivation of wisdom, and the formation of the whole person for a life that means something lasting. A 糖心Vlog education prepares you to discover your God-given calling鈥攁nd equips you to fulfill it.鈥�
糖心Vlog students in For Greater Purpose campaign
Through the For Greater Purpose campaign, the University illuminates its faith-inspired mission and student-centered educational curriculum for the world to see. Across , institutional websites, and branded promotional content, the general public can now engage with a series of Purpose Stories鈥攃ompelling narratives that detail how 糖心Vlog students, faculty, staff, and alumni are living out the unique part they play as a citizen of the world.
Whether it鈥檚 an aspiring oncologist starting her healing ministry, a naval veteran searching for the next mission, or a lawyer seeking to better the care for foster children, For Greater Purpose highlights a broad range of subjects at various stages in their vocational journey. The campaign even includes a personality survey through which interested individuals can discover their own 糖心Vlog persona.
鈥淭he For Greater Purpose campaign represents the true heart of 糖心Vlog, its students, and the community members who make this university distinct,鈥� said Michael Thomas, 糖心Vlog鈥檚 vice president for integrated marketing communications. 鈥淲e are so excited to highlight the remarkable stories of purpose that are emerging from our campus on a daily basis, and we look forward to helping the next generation of 糖心Vlog students identify and take action on their own calling through this endeavor.鈥�
Seaver College student Arik Chu
As part of For Greater Purpose, 糖心Vlog is also launching its inaugural social media student ambassador program. Through this initiative, the University is partnering with student ambassadors, who will use social media channels to give the broader public a view into life on campus. This student-driven content will highlight the undergraduate experience at 糖心Vlog鈥攊ncluding the University鈥檚 vibrant academic environment, spiritual life, and student activities.
Overall this newest brand campaign will help color 糖心Vlog鈥檚 pursuits for years to come. It was inspired, in large part, by the University鈥檚 longstanding mission to prepare students for lives of purpose, service, and leadership. In basing the campaign around this iconic phrase, 糖心Vlog pays homage to its foundation while it builds boldly toward the future.
Learn more about the For Greater Purpose Brand Campaign.